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VW Atlas Price: A Comprehensive Guide to Pricing, Trims, and Features (2025)

The Volkswagen Atlas is a three-row SUV designed to accommodate up to seven passengers comfortably. It combines practicality with modern styling and a host of standard features. The base model starts at an affordable price, making it accessible to a wide range of buyers, while higher trims offer premium amenities for those seeking luxury and advanced technology.

VW Atlas Trim Levels and Pricing

The 2025 VW Atlas is available in four primary trim levels: S, SE, SEL, and SEL Premium R-Line. Each trim offers distinct features and pricing, allowing buyers to choose the best fit for their needs.

1. VW Atlas S

The base S trim starts at $35,000 and includes essential features such as:

18-inch alloy wheels
LED headlights and taillights
6.5-inch touchscreen infotainment system
Apple CarPlay and Android Auto compatibility
Forward collision warning and automatic emergency braking

2. VW Atlas SE

Priced at $39,000, the SE trim adds:

20-inch alloy wheels
Keyless entry and push-button start
8-inch touchscreen with navigation
Tri-zone automatic climate control
Blind-spot monitoring and rear cross-traffic alert

3. VW Atlas SEL

The SEL trim, starting at $44,000, includes:

Leather upholstery
Heated and ventilated front seats
12.3-inch digital cockpit display
Adaptive cruise control
Parking sensors and a 360-degree camera

4. VW Atlas SEL Premium R-Line

The top-tier SEL Premium R-Line starts at $49,000 and features:

R-Line exterior styling
21-inch alloy wheels
Premium Fender audio system
Massaging front seats
Wireless charging and Wi-Fi hotspot

Optional Packages and Add-Ons

Volkswagen offers several optional packages to enhance the Atlas’s capabilities and comfort. These include:

Technology Package: Adds a head-up display and upgraded infotainment for $2,000.
Tow Package: Includes a trailer hitch and wiring harness for $1,500.
Cold Weather Package: Features heated rear seats and a heated steering wheel for $1,200.

Comparison Table: VW Atlas vs. Competitors

Model	Starting Price	Standard Features	Engine Options
VW Atlas	$35,000	LED lights, 6.5-inch touchscreen	2.0L Turbo, 3.6L V6
Honda Pilot	$38,000	9-inch touchscreen, Honda Sensing	3.5L V6
Toyota Highlander	$37,000	8-inch touchscreen, Toyota Safety Sense	2.4L Turbo, 3.5L V6
Ford Explorer	$36,000	8-inch touchscreen, Co-Pilot360	2.3L Turbo, 3.0L V6

Final Thoughts

The 2025 VW Atlas offers a compelling mix of space, technology, and value. With a starting price lower than many competitors, it provides an attractive option for families seeking a reliable and feature-rich SUV. Higher trims deliver luxury and advanced safety features, making the Atlas a versatile choice in the midsize SUV market.

References

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