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2023 Volkswagen Tiguan Price and Best Deals: A Comprehensive Guide

The 2023 Volkswagen Tiguan stands out in the crowded midsize SUV segment due to its balanced combination of practicality, style, and value. With a starting price of around $27,785 for the base S trim, the Tiguan is competitively priced against rivals like the Honda CR-V and Toyota RAV4. Higher trims, such as the SE, SEL, and SEL Premium R-Line, offer additional features like leather upholstery, advanced driver-assistance systems, and larger infotainment displays. The Tiguan’s turbocharged 2.0-liter engine delivers 184 horsepower, providing adequate power for daily commuting and highway driving.

One of the key advantages of the 2023 Tiguan is its spacious third-row seating, a rarity in its class. This makes it an appealing option for larger families or those who frequently transport passengers. The interior is well-appointed, with high-quality materials and user-friendly technology. Standard features include an 8-inch touchscreen, Apple CarPlay, Android Auto, and a suite of safety technologies like forward collision warning and automatic emergency braking. Optional upgrades include a 10.25-inch digital cockpit, panoramic sunroof, and premium audio system.

Trim Levels and Pricing

The 2023 Tiguan is available in four primary trim levels: S, SE, SEL, and SEL Premium R-Line. The base S trim starts at $27,785 and includes essential features like LED headlights, a rearview camera, and Volkswagen’s Car-Net connected services. The SE trim, priced at around $30,995, adds dual-zone climate control, keyless entry, and synthetic leather upholstery. The SEL trim, starting at $35,945, introduces premium features such as a panoramic sunroof, adaptive cruise control, and a 10.25-inch digital cockpit. The top-tier SEL Premium R-Line, with a starting price of $39,995, includes 20-inch wheels, genuine leather seats, and a Fender premium audio system.

Current Deals and Incentives

As of March 2025, Volkswagen is offering several incentives on the 2023 Tiguan. These include cash rebates of up to $2,000 for qualified buyers, as well as low-interest financing options as low as 0.9% APR for 60 months. Some dealerships may also offer additional discounts for military personnel, recent college graduates, or loyalty customers. It’s advisable to check with local dealers for region-specific promotions, as these can vary significantly. Leasing options are also available, with monthly payments starting at around $299 for a 36-month term with $3,999 due at signing.

Comparison Table: 2023 Volkswagen Tiguan Trims

Trim Level	Starting Price (USD)	Key Features
S	$27,785	LED headlights, 8-inch touchscreen, rearview camera
SE	$30,995	Dual-zone climate control, keyless entry, synthetic leather
SEL	$35,945	Panoramic sunroof, adaptive cruise control, digital cockpit
SEL Premium R-Line	$39,995	20-inch wheels, genuine leather, Fender audio system

Tips for Securing the Best Deal

To get the most value out of your 2023 Tiguan purchase, consider the following tips. First, research current incentives and compare offers from multiple dealerships. Many dealers are willing to negotiate, especially towards the end of the month when sales targets are looming. Second, explore financing options through both Volkswagen Credit and third-party lenders to ensure you secure the lowest possible interest rate. Finally, don’t overlook certified pre-owned (CPO) models, which can offer significant savings while still including warranty coverage.

For more information, visit the official Volkswagen website at www.vw.com or consult trusted automotive resources like Kelley Blue Book ( www.kbb.com ) and Edmunds ( www.edmunds.com ). These platforms provide up-to-date pricing data, reviews, and dealer listings to assist in your purchasing journey.

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