2023 Chevrolet Colorado Prices: Features, Trims, and Value Compared

The 2023 Chevrolet Colorado is a standout in the midsize pickup truck market, offering a blend of power, versatility, and modern amenities. With a starting price of around $28,000 for the base WT trim, the Colorado provides excellent value for those seeking a reliable and capable truck. Higher trims like the Z71 and ZR2 offer additional features such as off-road suspension, advanced towing packages, and premium interiors, with prices ranging up to $45,000.
Trim Levels and Pricing
The 2023 Chevrolet Colorado is available in four main trim levels: WT, LT, Z71, and ZR2. Each trim caters to different needs, from basic utility to high-performance off-roading.
- WT (Work Truck): Starting at approximately $28,000, the WT trim is designed for practicality, featuring a durable interior, basic infotainment, and essential safety features.
- LT: Priced around $32,000, the LT adds more comfort and technology, including an upgraded infotainment system and additional driver-assistance features.
- Z71: Starting at $36,000, the Z71 is geared toward off-road enthusiasts, with features like skid plates, all-terrain tires, and a lifted suspension.
- ZR2: The top-tier ZR2, starting at $43,000, offers the most advanced off-road capabilities, including a Multimatic DSSV suspension, front and rear locking differentials, and aggressive styling.
Engine and Performance
The 2023 Colorado comes with a standard 2.7-liter turbocharged four-cylinder engine, delivering 310 horsepower and 390 lb-ft of torque. This engine provides a strong balance of power and efficiency, making it suitable for both daily driving and heavy-duty tasks. Buyers can opt for a six-speed automatic or an eight-speed automatic transmission, depending on the trim.
The ZR2 trim features a tuned version of the same engine, optimized for off-road performance. With a maximum towing capacity of 7,700 pounds and a payload capacity of 1,550 pounds, the Colorado is a capable hauler for its class.
Interior and Technology
Inside, the 2023 Colorado offers a comfortable and tech-savvy cabin. Standard features include an 8-inch touchscreen infotainment system with Apple CarPlay and Android Auto compatibility. Higher trims add premium amenities like leather upholstery, heated seats, and a Bose audio system.
Safety features such as forward collision warning, lane-keeping assist, and automatic emergency braking are available across most trims, with additional options like adaptive cruise control and blind-spot monitoring on higher-end models.
Comparison Table: 2023 Chevrolet Colorado vs. Competitors
| Model | Starting Price ($) | Engine | Max Towing (lbs) | Off-Road Trim |
|---|---|---|---|---|
| 2023 Chevrolet Colorado | 28,000 | 2.7L Turbo I4 | 7,700 | ZR2 |
| 2023 Ford Ranger | 26,000 | 2.3L Turbo I4 | 7,500 | Tremor |
| 2023 Toyota Tacoma | 27,000 | 3.5L V6 | 6,800 | TRD Pro |
| 2023 Nissan Frontier | 29,000 | 3.8L V6 | 6,720 | Pro-4X |
Final Thoughts
The 2023 Chevrolet Colorado is a well-rounded midsize truck that excels in performance, technology, and versatility. Its competitive pricing and range of trim options make it a compelling choice for buyers in the segment. Whether you need a work truck or an off-road-ready adventure vehicle, the Colorado delivers.
For more information, visit the official Chevrolet website or consult trusted automotive review sources like Chevrolet and Car and Driver .